Website analytics are not just a tool for measuring website traffic but can be used as a tool for business research as well as market research and development. Web analytics provides data on the number of visitors, page views, traffic source, pages visited, and more to gauge the traffic and popularity trends needed to improve your online marketing efforts.

Off-Site Web Analytics

Off-Site web analytics includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole for the website.

On-Site Web Analytics

On-site web analytics measure a visitor's journey once they are on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make take action? On-site web analytics measures the performance of your website in a business context. This information is compared to key performance indicators and is used to improve your website marketing audience response.

istorically, web analytics has referred primarily to on-site visitor measurement. However in more recent years this has changed to well include off-site website analytics mainly due to advanced tools now readily available for such analysis.

VM utilizes Google Analytics as well as other measuring tools to help advance your online marketing campaign for better performance.