Social Media Marketing is now part of the mainstream in which businesses and people communicate. Many Companies use social media to spread news, build their brand, as well as keep their customers and prospects informed about news, upcoming events, new products, changes at the company, and more.

Blogging, also referred to Web logs – or blogs, can also allow you or your business to become your field expert via the Internet to thousands of potential customers.

VM professional staff writers work hard to understand your business and ensure the content we write on your behalf is informative to the reader and highly visible in the search engines. In addition, VM can create videos, power-point presentations, articles, and other content about your business to channel to the various social media platforms for extending your reach.

Our team works close with our customers to collaborate and uncover important topics to create content for engaging potential customers and achieving higher rankings in the search engines.

As we create the content, selected keywords are combined via text copy, tags, and other mechanisms to ensure search engines find the content. The result is the content becomes part of your website, social media sites, or blog site (the web) – which provides more for the search engines to index about your company.

Facebook

Facebook business pages represent a popular tool to showcase information about your company as well as build a targeted customer base. Millions of people post personal or business information to stay in touch with friends – or to channel their business across the Internet. Effective business page marketing is fundamental for your online marketing efforts. As an example, a company posts a message, offer, or promotion to its page. Not only is the brand reinforced, many individuals will share the message with their friends and business associates. As with blogging and other social media platforms, creating a steady stream of content is vital to remain relevant in the search engines and to continuously engaging people.

Twitter

he basic concept of twitter, messages of no more than 140 characters, requires a solid understanding of how to write a "Tweet," for the Twitter feed as well as syndication to other sites or services. Twitter provides a good platform for spreading your marketing message to a targeted group of people, your followers. Tweets are limited to 140-character micro-blogs about a given topic. Twitter allows for the exposure of a brand or corporate message to "followers" who elect to receive messages on their Twitter homepage. Just like Facebook, messages can be in the form of news, alerts, offers, promotions or links to pages with more information about your related message.

Google Plus

Google Plus has emerged over the last few years as a heavy-hitter in terms of social media marketing. While it shares some of the same characteristics as Facebook, like connecting with "friends" and sharing posts and photos, it allows you to share a substantial amount of information about your business, like a summary, hours of operation, contact info, and links to your other social media profiles and your website. We will optimize your profile to include highly targeted keywords as well, aiding in SEO efforts. Your Google Plus profile is connected to your map listing with Google, so is an easily searchable and accessible tool for marketing that provides an outlet for you to show your potential customers what you can do for them. It also allows you to connect on a social media level with your peers and customers.

LinkedIn

While LinkedIn used to be a platform deicated to the individual executive or professional seeking to build a "network" of trusted business professionals, it now provides the opportunity for businesses to create their own company profiles to connect with customers and industry peers. LinkedIn brings traditional networking to an effective online medium in a business professional environment. These connected individuals use LinkedIn to gain introductions to other business professionals, or to find experts on a given topic. Individual users and companies can create LinkedIn "Groups" built around a specific industry or category. Another big advantage of LinkedIn is how the bio pages allow you to share important information about your company's history and purpose. It has become a successful platform for professionals looking for services and connections, and allows you to link to recent work or current projects, embedded blog postings, links to a Facebook page and Twitter feed.

YouTube

Having a YouTube Channel allows a company to create a "Channel" of their own content, which can be embedded on a Website or blog and as well will index in the search engines. Social media and online marketing experts suggest that video search will become the next major medium of consumer social media usage. Simple tools such as personal video cameras and cell phone video cameras, combined with simple editing software, allow companies to write, shoot, edit and post short videos that become searchable content on the Internet in the search engines. Video, combined with social media, transforms this content into viral messages that can be shared via email, Twitter, Facebook, the search engines, and other services.

Social Media Integration

Social Media Integration provides continuity among all of these various social media platforms. A business can post a link, photo or message to a Facebook Business page. Using simple code embedded in the application, the message can then be fed or "syndicated" to Twitter. Both can be embedded on the company's Website or blog site. Also, the YouTube Channel can be posted to the blog, with links to other content as well. Social Media Integration makes full use of the services available to today's social media marketer.